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The ACCENT Learning Hub

The ACCENT Learning Hub

The most educational business technology blog for Southern California executives, featuring insider tips, articles, and videos on how to get the best IT results.

Marty Kaufman

Marty Kaufman is Founder and President of Accent Computer Solutions, Inc., a Southern California-based innovator in IT thinking. He got his start in the world of Big Data as Manager of Information Systems for General Dynamics. He earned his B.S. degree in Computer Information Systems from California Polytechnic University, Pomona in 1985 and started Accent Computer Solutions as a consulting firm in 1987. He has spent his entire career researching and implementing Information Technology strategies and processes to help his clients reduce the cost and risk of IT.

Blog Feature

Executive Insights

'Tis the Season for Getting ‘Unstuck’

By: Marty Kaufman
November 30th, 2017

November is my favorite month of the year. And why wouldn’t it be?  The craziness of the holiday season hasn’t 100% kicked in, we spend time being very thankful, and football is in full swing! ‘Tis also the season for companies to begin their strategic planning for 2018. For me, I enjoy the activity, excitement, and optimism that comes along with planning for a new year. During this season, I also spend a lot of time with business owners and managers. Our goal is to figure out what they can do to improve the performance of Information Technology (IT) in their business.  These conversations almost always stem from three separate situations:

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Blog Feature

Executive Insights

Listen. Ask. Listen. Recommend.

By: Marty Kaufman
October 31st, 2017

A few weeks ago, I had the opportunity to chat with an amazing manager at a very successful distribution company.  The manager called to ask if I would give them some quotes on some very important IT security tasks that she needed done quickly.I listened to the request and let her know that we could take care of the issues. Then, I asked her if it would be okay if I stopped by to discuss the problems in a little more depth. With some reservation, she agreed to a quick in-person meeting. When I arrived at her office, I immediately noticed an immaculate shop with technology being used as a competitive advantage. It was evident by the Key Performance Indicators (KPI’s) all over the facility that the systems were tightly integrated. Awesome! We sat down, and I asked her to give me a brief overview of the problem she needed handled and how I could help. This was when I began to understand what was going on.

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Learn how to develop an IT strategy book chapter

Do IT Right: It's Not About The Computers

Optimize your business's IT function, understand proper - and cost effective - IT staffing, and learn from the mistakes others have made.

Blog Feature

Executive Insights

Creating and Maintaining a Positive Company Culture

By: Marty Kaufman
September 29th, 2017

I was with a group of business owners a few weeks ago and the topic of company culture came up.  As with any discussion of culture, it was an interesting and quite perplexing discussion. Some were curious what culture was all about, and others wanted to understand how to create a good culture at their organizations.

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Blog Feature

Executive Insights

Is IT Support Supposed to Be Frustrating?

By: Marty Kaufman
August 30th, 2017

Over the past four weeks, I've met with lots of business executives -- spending hours discussing things from information technology (IT) to taxes, and everything in between. Turns out, business people are just about as frustrated with IT support as they are with taxes!

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Blog Feature

Business Planning | Executive Insights

Why Do We Put Off Decisions?

By: Marty Kaufman
July 31st, 2017

It’s a fact of life: we put off making decisions. Some of us are more decisive than others, but the fact remains, we all procrastinate from time-to-time. Whether it’s in business or in our personal lives, we all do it. But why?

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Business Planning | Executive Insights | Improving Productivity

Is Your Business's Information Technology Strategic?

By: Marty Kaufman
June 30th, 2017

This month has been significant in terms of the way business leaders have come to me for advice on getting the best technology results.  As I reflect, I realize that there were two distinctly different ways in which people reached out to me. The first was a business owner that was looking to advance his manufacturing system.

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Blog Feature

Getting Better IT Results | Leadership

7 Signs That Something in Your Business May Need a Change

By: Marty Kaufman
May 30th, 2017

Over the course of my business career, I've been lucky enough to meet and consult with a wide range of different leaders, and leadership styles. I'm thankful that I get to be the person that these leaders trust and confide in when they have business performance or employee-related issues. It seems like there are 7 areas all business leaders find themselves dealing with at one time or another. I thought this month I'd share those situations, and how these items could indicate it's time for a change.

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Executive Insights

Follow the Plan - Give It Your Best

By: Marty Kaufman
April 20th, 2017

I got the opportunity to run the iconic Boston Marathon this month. Held each year on Patriot’s Day (April 17), the Boston marathon is a “bucket list” race for many serious distance runners. The qualifications for entry are stiff. All 30,000 entrants (less 3,000 charity spots) had to run a qualifying time in a sanctioned marathon. There are people all over the world who work for years to earn a cherished spot in their respective age group.  

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Business Planning | Executive Insights | Leadership

Where Are My Files? A Small Business Executive's Concerns About Cloud Storage

By: Marty Kaufman
March 30th, 2017

The Cloud is awesome! Specifically, cloud storage is amazing.  Think about it - we can store our files, reports, pictures, and just about anything we want "in the cloud." The manufacturers and cloud storage providers make it SO easy. You just upload/copy the data to whichever cloud storage provider you want, and you can access it from your phone, computer, laptop, or tablet from almost anywhere with an Internet connection. 

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Business Planning | Executive Insights | Leadership

IT is a Process

By: Marty Kaufman
February 28th, 2017

This month, I’ve consulted with four different business executives in varying industries that all share the same frustration. They want better IT results, but after about 90 days of trying, they give up on the people and try something else.

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