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The ACCENT Learning Hub

The IT Support Learning Hub

The most educational business technology blog for Southern California executives, featuring insider tips, articles, and videos on how to get the best IT results.

Marty Kaufman

Marty Kaufman is Founder and President of Accent Computer Solutions, Inc., a Southern California-based innovator in IT thinking. He got his start in the world of Big Data as Manager of Information Systems for General Dynamics. He earned his B.S. degree in Computer Information Systems from California Polytechnic University, Pomona in 1985 and started Accent Computer Solutions as a consulting firm in 1987. He has spent his entire career researching and implementing Information Technology strategies and processes to help his clients reduce the cost and risk of IT.

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Executive Insights | Better IT Results

Meeting Business Goals Heads Down and Close Together

By: Marty Kaufman
October 29th, 2019

Have you ever wondered why cyclists ride close together in what appears to be packs? You see it all the time on your local streets and in bicycle races all over the world. Riders with their heads down and wheels really close together are “drafting”. Most of us have made assumptions about why they do this but have never taken the next step to find out just what the benefits of drafting are.

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Executive Insights | Cyber Security

Cyber Security Awareness: A National Initiative and Pressing Business Concern

By: Marty Kaufman
September 26th, 2019

Did you know that October is National Cybersecurity Awareness Month (NCSAM)? The Department of Homeland Security describes this nationwide initiative as "a collaborative effort between government and industry to raise awareness about the importance of cybersecurity and to ensure that all Americans have the resources they need to be safer and more secure online.”

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Learn how to develop an IT strategy book chapter

Do IT Right: It's Not About The Computers

Optimize your business's IT function, understand proper - and cost effective - IT staffing, and learn from the mistakes others have made.

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Executive Insights | Leadership

Can Everyone See the Big Picture?

By: Marty Kaufman
August 26th, 2019

I spend most of my time with business owners and executives discussing where they want to go and how they are supposed to get there. I relate easily to these conversations, and I like to challenge the executives with ideas that will help them reach the goals they have outlined. From a quick chat and a few details, I can step right into their shoes and we are off running toward a plan.

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Cloud Computing | Executive Insights | Business Technology

Are You Prepared for the Future of the Cloud?

By: Marty Kaufman
July 30th, 2019

The Cloud is awesome, right? I love what the Cloud has to offer. We all use it even if we don’t realize it – Facebook, Instagram, YouTube, and Amazon, to name a few. Even the technology that many of us now have in our homes is made possible because of cloud computing – smart thermostats and home automation, video doorbells and security systems.

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Executive Insights | Cyber Security | Managed IT Services | Evaluating IT Options

Cyber Times Are Changing: How to Protect Your Small Business from Growing Cyber Security Threats

By: Marty Kaufman
June 27th, 2019

Not a day goes by in the IT world without talking about cyber security. IT professionals are constantly discussing protection methods, access controls, new and existing threats, and ways to reduce risk. To most people who use technology, security measures just get in the way of being able to use or access whatever you’re trying to access. Things like complex passwords, password expirations, and multi-factor authentication are complex ideas that frustrate and confuse people who are just trying to log in to a website or system. In fact, a significant percentage of support calls to manufacturers are related to passwords and system access. Yep, security is a nuisance that gets in the way, and we don’t like to be bothered with it. Nevertheless, cyber security and IT security are crucial.

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Executive Insights | Better IT Results | Leadership | Evaluating IT Options

Top 3 IT Concerns From Small Business Executives This Month

By: Marty Kaufman
May 31st, 2019

May is normally one of the more forgettable time periods of the year. The rush of the new year is over, tax season is behind business owners, and summer is coming but not quite here. Typically when executives reach out to me, they’re nonspecific about what they need. They say they “just want IT to work,” or that they “don’t want to think about IT at all.” Those calls usually result in a meeting with the executives where we discuss the specifics of IT and how it can help advance the company if managed well. The calls this month were much different.

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Executive Insights | Better IT Results | Leadership | Evaluating IT Options

When Expectations Aren't Aligned, Everyone is Frustrated

By: Marty Kaufman
April 30th, 2019

Think about a time when your significant other asked you to clean the house. You woke up early with a mission, but as the morning wore on, you found yourself outside mowing the lawn. You weren’t neglecting work – in fact, you were doing lots of work – you just had a different idea of what needed to be done. By the end of the day, your yard looked great, but the laundry wasn’t folded and the dishes were still dirty, leaving your significant other frustrated that their request hadn’t been fulfilled.

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Technology Planning | Executive Insights

Avoid Challenges With Preparation and Foresight

By: Marty Kaufman
March 29th, 2019

Have you ever wished you were better prepared for something? It all turned out okay, but I had a moment like that this week. Some of you may know that I’ve been a private pilot for about 10 years now. I didn’t fly much in the first few years, but the last two years have been much more active. The reason is mostly because we now have data center operations for our clients and ourselves in Las Vegas, as well as employees in Central California, Arizona, Colorado, and Louisiana.

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Executive Insights | Better IT Results

Calculating the True Cost of Your Information Technology

By: Marty Kaufman
March 22nd, 2019

For those who may not know, I travel all over Southern California, and a good part of the United States, consulting with executives regarding IT Department performance. At some point during these executive discussions, the subject of cost comes to the forefront of the conversation. I really enjoy discussing the cost of the IT Department because it is usually a highly sensitive area and tends to be lumped into one number. The CFO of a distribution company in Los Angeles recently engaged me to help him with an IT department cost comparison.

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Executive Insights | Better IT Results

An IT Lesson from Williamson’s Shoe Blowout

By: Marty Kaufman
February 28th, 2019

Whether you follow basketball or not, you might have heard about Zion Williamson’s shoe blowout, 33 seconds into the February 20th game between Duke and the University of North Carolina. Williamson, a freshman who plays forward for Duke and is the projected #1 overall pick in the upcoming NBA draft, fell to the floor when his Nike shoe ripped apart. The result was a mild knee sprain that took him out of the game.

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