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The ACCENT Learning Hub

The IT Support Learning Hub

The most educational business technology blog for Southern California executives, featuring insider tips, articles, and videos on how to get the best IT results.

Marty Kaufman

Marty Kaufman is Founder and President of Accent Computer Solutions, Inc., a Southern California-based innovator in IT thinking. He got his start in the world of Big Data as Manager of Information Systems for General Dynamics. He earned his B.S. degree in Computer Information Systems from California Polytechnic University, Pomona in 1985 and started Accent Computer Solutions as a consulting firm in 1987. He has spent his entire career researching and implementing Information Technology strategies and processes to help his clients reduce the cost and risk of IT.

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Executive Insights | Better IT Results | Leadership | Evaluating IT Options

When Expectations Aren't Aligned, Everyone is Frustrated

By: Marty Kaufman
April 30th, 2019

Think about a time when your significant other asked you to clean the house. You woke up early with a mission, but as the morning wore on, you found yourself outside mowing the lawn. You weren’t neglecting work – in fact, you were doing lots of work – you just had a different idea of what needed to be done. By the end of the day, your yard looked great, but the laundry wasn’t folded and the dishes were still dirty, leaving your significant other frustrated that their request hadn’t been fulfilled.

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Technology Planning | Executive Insights

Avoid Challenges With Preparation and Foresight

By: Marty Kaufman
March 29th, 2019

Have you ever wished you were better prepared for something? It all turned out okay, but I had a moment like that this week. Some of you may know that I’ve been a private pilot for about 10 years now. I didn’t fly much in the first few years, but the last two years have been much more active. The reason is mostly because we now have data center operations for our clients and ourselves in Las Vegas, as well as employees in Central California, Arizona, Colorado, and Louisiana.

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Learn how to develop an IT strategy book chapter

Do IT Right: It's Not About The Computers

Optimize your business's IT function, understand proper - and cost effective - IT staffing, and learn from the mistakes others have made.

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Executive Insights | Better IT Results

Calculating the True Cost of Your Information Technology

By: Marty Kaufman
March 22nd, 2019

For those who may not know, I travel all over Southern California, and a good part of the United States, consulting with executives regarding IT Department performance. At some point during these executive discussions, the subject of cost comes to the forefront of the conversation. I really enjoy discussing the cost of the IT Department because it is usually a highly sensitive area and tends to be lumped into one number. The CFO of a distribution company in Los Angeles recently engaged me to help him with an IT department cost comparison.

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Executive Insights | Better IT Results

An IT Lesson from Williamson’s Shoe Blowout

By: Marty Kaufman
February 28th, 2019

Whether you follow basketball or not, you might have heard about Zion Williamson’s shoe blowout, 33 seconds into the February 20th game between Duke and the University of North Carolina. Williamson, a freshman who plays forward for Duke and is the projected #1 overall pick in the upcoming NBA draft, fell to the floor when his Nike shoe ripped apart. The result was a mild knee sprain that took him out of the game.

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Business Planning | Leadership | Company News

February Focus: Planning, Expanding, and Securing

By: Marty Kaufman
February 28th, 2019

Can you believe how quickly February has passed? It certainly flew by for me. We've had a lot going on this month and I thought I'd share a bit from behind the scenes. Here is a quick update on what we have been focusing on this month:

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Executive Insights | Better IT Results

The Big, Bad "IT" in the Room

By: Marty Kaufman
January 31st, 2019

I have a question for CEOs and business leaders: How are you doing with managing IT? The reason I ask is because people in your role have great business minds but, for the most part, aren’t technically inclined. By that I don’t mean that you can’t operate your smartphone, but that you aren’t familiar with the intricacies of a network with all its connections, and how everything works together.

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Executive Insights | Better IT Results

Time to Remove Technology Roadblocks to Business Success

By: Marty Kaufman
December 27th, 2018

Most of us have tried to accomplish a task or goal and failed.  Sometimes we start over and try to do the very same project in the very same way, and we’re still a little surprised when we fail again.  Continuing with this process just takes us round and around in circles, and the result is that nothing ever gets accomplished. In fact, most of the time after we try a few times, we are in a worse position than when we started. 

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Executive Insights | Cyber Security

Disruption Ahead for Those Who Ignore End-of-Life for Microsoft OS Products

By: Marty Kaufman
November 30th, 2018

A massive technology ride is gaining speed as we get ready to move into 2019, and it’s going to cause a major disruption for those who ignore it. Microsoft has given us a lot of time to get used to the idea that support for some of our favorite desktop and server operating systems will end in early 2020.

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Executive Insights | Better IT Results

The Difference Between Noisy and Quiet IT

By: Marty Kaufman
October 31st, 2018

Have you ever tried to go to sleep in a noisy place? Let’s say you’re on a plane and you want to catch some zzz’s before arriving at your destination. You try to drift off, but you hear the people talking in the seat behind you, the baby crying four rows ahead, and the high-pitched squeal of your air vent. Although you’re trying to sleep, your mind focuses on the noise in your environment, causing you to arrive at your destination just as tired as when you departed, plus annoyed and irritated that your plan to be well-rested for your meeting (or vacation, or your day) was disrupted.

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Executive Insights | Better IT Results

IT Is Not What IT Seems

By: Marty Kaufman
September 28th, 2018

I like watching professional magicians. I recently had the opportunity to see David Copperfield live at the MGM Grand and, I must admit, I found him absolutely amazing. When you watch him up close, it’s impossible to tell exactly what he does to create his extraordinary illusions.

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