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The ACCENT Learning Hub

The IT Support Education Center

The most educational business technology blog for Southern California executives, featuring insider tips, articles, and videos on how to get the best IT results.

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Business Planning | Executive Insights

Strategic Planning: Build Management Strength Today to Handle Growth Tomorrow

By: Marty Kaufman
January 28th, 2022

Like a lot of business leaders I know, I’m in the middle of strategic planning as we begin 2022. My vision is to build enterprise value into my company, and that includes building an organization that can handle the growth. So, what’s most on my mind right now is how to develop management strength. To get this process going, I’ve been asking – what does the org chart look like at this new level? What do we need to do to continue to deliver the best possible client service? In my mind, we need to get the leaders in position. Then they can mold their teams, hiring and training as needed, and identify technologies that will layer in efficiencies.

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Executive Insights

Building a Farm Team: The Strategy for Long-Term Recruiting

By: Marty Kaufman
November 29th, 2021

If you want a really good long-term strategy for building talent at your company, look at how it’s done in baseball. In baseball, the beginning of the recruiting process isn’t focused merely on capability. Instead, it’s focused on potential, and that’s the whole reason for the farm team. The farm team is where talent is grown.

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Learn how to develop an IT strategy book chapter

Do IT Right: It's Not About The Computers

Optimize your business's IT function, understand proper - and cost effective - IT staffing, and learn from the mistakes others have made.

Blog Feature

Executive Insights

Creating a Recruiting Process with a Human Touch

By: Marty Kaufman
October 29th, 2021

I’ve been spending a lot of my time on the phone with job candidates lately. That might be surprising to you if you know that I’m not usually on the front line for recruiting. We’re hiring for several positions at the moment and our experience through “The Great Resignation” is not too different from what my peers in the IT industry around the nation have been going through.

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Blog Feature

Business Planning | Executive Insights

Simplifying to Solve Business Challenges Head-On

By: Marty Kaufman
September 30th, 2021

With all that’s going on in the world, it’s hard to believe that it’s nearly the end of 2021. Yet here we are, staring the fourth quarter right in the face.

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Executive Insights

What Are Business Leaders Looking for in IT in Late 2021?

By: Marty Kaufman
August 31st, 2021

There’s a common theme that runs through the increasing number of conversations that the Business Development Team at Accent has had with business owners and IT directors these past couple of months. Southern California business leaders are seeking out ways to improve every function of their business, and that includes IT Operations.

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Blog Feature

Executive Insights

How to Regain Pre-Pandemic Business Performance: Go Back to the Basics

By: Marty Kaufman
July 30th, 2021

California’s Governor declared California back “open” in June 2021. This official removal of mandates and orders followed what seemed to be an eternity of uncertainty and fear for businesses and employees as they were caught in the middle of the “Stop-Go-Stop” orders by state and local health care departments.

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Blog Feature

Executive Insights

How Far Do Businesses Really Need to Go With Cyber Security?

By: Marty Kaufman
June 30th, 2021

True story -- Last month, I heard about a small company (less than 50 people) on the East Coast that received a phone call from an anonymous person claiming to have all of the company’s data. It seemed like a hoax but as the caller continued to talk, he gave the company an exact address on the “Dark Web” where the data could be viewed.

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Executive Insights

In-Person Meetings Are a Step Towards Some Sort of Normal

By: Marty Kaufman
May 26th, 2021

When was the last time you got together with a significant number of business associates? I mean together… like in the same room with peers you have not been around in a long time. Last week I got together with a group of about 15 business executives at a local golf course. Pre-pandemic, this group would meet in person once a month to review business performance metrics, compare policy issues, share ideas, and check-in regarding our personal well-being.

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Executive Insights

To Move Forward, We Must Go Back to the Basics

By: Marty Kaufman
April 27th, 2021

I wonder if everyone feels the way I do about this year compared to last year. It seems like 2020 was the longest year of my life, and 2021 is flying by at light speed. Here we are already in the 2nd quarter and activity is heating up. Companies and employees are starting to get busy again and it’s apparent that we're in a different business climate. Have you changed the way you conduct business to respond to this particular environment?

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Blog Feature

Executive Insights

Activity Surge Signals a Shift in the Business Climate

By: Marty Kaufman
March 29th, 2021

Spring has come in like a lion for us here at Accent – I’m not talking about the weather! Activity throughout the company has been high, including our onboarding teams who have been getting new clients up and running on our support system. We are so very thankful for the companies who’ve put their trust in us to help with their technology challenges. We see this arrival of new business as an indication that Southern California companies are feeling confidence in the future and are ready to invest in change. For everyone’s benefit, I hope this trend of recovery continues!

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