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The ACCENT Learning Hub

The IT Support Education Center

The most educational business technology blog for Southern California executives, featuring insider tips, articles, and videos on how to get the best IT results.

Blog Feature

Executive Insights | Tech Tips & Trends

Top 5 Business Trends From COVID-Life That Are Here to Stay

By: Marty Kaufman
July 8th, 2020

Whether we like it or not, the business world has changed because of COVID-19. Even as the virus begins to fade in certain regions of the globe, its effects remain. What will the long-term impacts of our "new normal" in the workplace be? None of us know for sure, but we’re seeing a few trends with staying power.

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Blog Feature

Employee Retention | Executive Insights

Are You Overlooking the Impact That Your Culture Has on Your Success?

By: Marty Kaufman
June 29th, 2020

When you’re going about your daily business, does the culture of your organization pop up into your mind? Maybe you’re prompted to think about culture as you’re reading books and articles on organizational improvement by folks such as Patrick Lencioni, Jim Collins, or Gino Wickman. The books may spark interest and a few great ideas, but then the real world takes you to another fire and culture takes a back seat to what you have right in front of you.

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Learn how to develop an IT strategy book chapter

Do IT Right: It's Not About The Computers

Optimize your business's IT function, understand proper - and cost effective - IT staffing, and learn from the mistakes others have made.

Blog Feature

Technology Planning | Executive Insights | Cyber Security

Where We Go From Here: Building Resilience in Remote Work and Security

By: Marty Kaufman
April 29th, 2020

The month of April has been filled with web meetings and uncertainty.  While we've been advancing our video skills more than we ever thought possible, we’ve also been figuring out how to maneuver through our new circumstances. Like many of you, I have been working hard on getting paperwork together and submitting applications for the Payroll Protection Program. 

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Blog Feature

Technology Planning | Executive Insights | Cyber Security

Remote Workers and Security: Staying Safe in Changing Times

By: Marty Kaufman
March 31st, 2020

I don’t even know where to start. If you’d have told me two months ago that we’d be debating over which businesses are “essential” and that millions of Americans would be sent home to work overnight, I would’ve told you you’re crazy. But here we are.

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Blog Feature

Executive Insights | Better IT Results

Meeting Business Goals Heads Down and Close Together

By: Marty Kaufman
October 29th, 2019

Have you ever wondered why cyclists ride close together in what appears to be packs? You see it all the time on your local streets and in bicycle races all over the world. Riders with their heads down and wheels really close together are “drafting”. Most of us have made assumptions about why they do this but have never taken the next step to find out just what the benefits of drafting are.

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Blog Feature

Executive Insights | Cyber Security

Cyber Security Awareness: A National Initiative and Pressing Business Concern

By: Marty Kaufman
September 26th, 2019

Did you know that October is National Cybersecurity Awareness Month (NCSAM)? The Department of Homeland Security describes this nationwide initiative as "a collaborative effort between government and industry to raise awareness about the importance of cybersecurity and to ensure that all Americans have the resources they need to be safer and more secure online.”

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Blog Feature

Executive Insights

Can Everyone See the Big Picture?

By: Marty Kaufman
August 26th, 2019

I spend most of my time with business owners and executives discussing where they want to go and how they are supposed to get there. I relate easily to these conversations, and I like to challenge the executives with ideas that will help them reach the goals they have outlined. From a quick chat and a few details, I can step right into their shoes and we are off running toward a plan.

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Blog Feature

Cloud Computing | Executive Insights

Are You Prepared for the Future of the Cloud?

By: Marty Kaufman
July 30th, 2019

The Cloud is awesome, right? I love what the Cloud has to offer. We all use it even if we don’t realize it – Facebook, Instagram, YouTube, and Amazon, to name a few. Even the technology that many of us now have in our homes is made possible because of cloud computing – smart thermostats and home automation, video doorbells and security systems.

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Blog Feature

Executive Insights | Cyber Security | Managed IT Services

Cyber Times Are Changing: How to Protect Your Small Business from Growing Cyber Security Threats

By: Marty Kaufman
June 27th, 2019

Not a day goes by in the IT world without talking about cyber security. IT professionals are constantly discussing protection methods, access controls, new and existing threats, and ways to reduce risk. To most people who use technology, security measures just get in the way of being able to use or access whatever you’re trying to access. Things like complex passwords, password expirations, and multi-factor authentication are complex ideas that frustrate and confuse people who are just trying to log in to a website or system. In fact, a significant percentage of support calls to manufacturers are related to passwords and system access. Yep, security is a nuisance that gets in the way, and we don’t like to be bothered with it. Nevertheless, cyber security and IT security are crucial.

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Blog Feature

Executive Insights | Better IT Results

Top 3 IT Concerns From Small Business Executives This Month

By: Marty Kaufman
May 31st, 2019

May is normally one of the more forgettable time periods of the year. The rush of the new year is over, tax season is behind business owners, and summer is coming but not quite here. Typically when executives reach out to me, they’re nonspecific about what they need. They say they “just want IT to work,” or that they “don’t want to think about IT at all.” Those calls usually result in a meeting with the executives where we discuss the specifics of IT and how it can help advance the company if managed well. The calls this month were much different.

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