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The ACCENT Learning Hub

The IT Support Education Center

The most educational business technology blog for Southern California executives, featuring insider tips, articles, and videos on how to get the best IT results.

Blog Feature

Executive Insights

How to Regain Pre-Pandemic Business Performance: Go Back to the Basics

By: Marty Kaufman
July 30th, 2021

California’s Governor declared California back “open” in June 2021. This official removal of mandates and orders followed what seemed to be an eternity of uncertainty and fear for businesses and employees as they were caught in the middle of the “Stop-Go-Stop” orders by state and local health care departments.

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Executive Insights

How Far Do Businesses Really Need to Go With Cyber Security?

By: Marty Kaufman
June 30th, 2021

True story -- Last month, I heard about a small company (less than 50 people) on the East Coast that received a phone call from an anonymous person claiming to have all of the company’s data. It seemed like a hoax but as the caller continued to talk, he gave the company an exact address on the “Dark Web” where the data could be viewed.

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Learn how to develop an IT strategy book chapter

Do IT Right: It's Not About The Computers

Optimize your business's IT function, understand proper - and cost effective - IT staffing, and learn from the mistakes others have made.

Blog Feature

Executive Insights

In-Person Meetings Are a Step Towards Some Sort of Normal

By: Marty Kaufman
May 26th, 2021

When was the last time you got together with a significant number of business associates? I mean together… like in the same room with peers you have not been around in a long time. Last week I got together with a group of about 15 business executives at a local golf course. Pre-pandemic, this group would meet in person once a month to review business performance metrics, compare policy issues, share ideas, and check-in regarding our personal well-being.

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Executive Insights

To Move Forward, We Must Go Back to the Basics

By: Marty Kaufman
April 27th, 2021

I wonder if everyone feels the way I do about this year compared to last year. It seems like 2020 was the longest year of my life, and 2021 is flying by at light speed. Here we are already in the 2nd quarter and activity is heating up. Companies and employees are starting to get busy again and it’s apparent that we're in a different business climate. Have you changed the way you conduct business to respond to this particular environment?

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Executive Insights

Activity Surge Signals a Shift in the Business Climate

By: Marty Kaufman
March 29th, 2021

Spring has come in like a lion for us here at Accent – I’m not talking about the weather! Activity throughout the company has been high, including our onboarding teams who have been getting new clients up and running on our support system. We are so very thankful for the companies who’ve put their trust in us to help with their technology challenges. We see this arrival of new business as an indication that Southern California companies are feeling confidence in the future and are ready to invest in change. For everyone’s benefit, I hope this trend of recovery continues!

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Executive Insights

Take Advantage of New Technology and See What Happens

By: Marty Kaufman
February 23rd, 2021

Since the digital age began, technology has been an accelerator for businesses large and small.  In almost all cases, the companies that have performed the best, grown the fastest and changed our world the most, have wielded a secret weapon that most have not even considered -- technology. Take Amazon for example. Mr. Bezos started an online bookstore in his garage in 1994. Expansion of the online sales business led to other business ventures, as well as the development of expertise in cloud technologies, which eventually led to a $600 million contract with the CIA for Amazon Web Services (AWS). The Amazon of today has leveraged technology to become the biggest seller of products AND a logistics giant.

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Executive Insights

Forward Progress: A Good Sign of California Business Recovery

By: Marty Kaufman
January 26th, 2021

If moving forward is sign that business recovery is happening in California, then here at Accent, we’re thankful to see some of those signs firsthand. We’ve signed on new IT support clients and have received the go-ahead for IT improvement projects for several current clients.

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Executive Insights

Time to Plan for 2021

By: Marty Kaufman
December 28th, 2020

I’m sure I’m not the only person who is very happy to see the end of 2020. Even though the year has been challenging to say the least, I’m super proud of our team members and how they’ve hunkered down so that we could continue to provide the best possible IT services to our clients! I’m also very grateful for our wonderful clients. Supporting remote workers and adjusting for on-site precautionary requirements has been tough. During this time, our clients have been patient and supportive of us as we’ve worked to enable them with technology as they’ve had to shift operations.

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Blog Feature

Executive Insights | Cyber Security

5 Common Cyber Security Beliefs Executives Have That Unknowingly Increase Their Risk of a Cyber Attack

By: Accent Computer Solutions
December 8th, 2020

In a previous blog article, Marty Kaufman recounts the story of meeting with a business owner who was panicked and in crisis mode because of a cyber attack. If we could backtrack to the days, weeks and months before the attack, we'd probably find that the business owner did not pay much attention to cyber security because he thought the odds of a data breach happening to him was low. As it turned out, the odds were higher than he thought, and it did happen. We can’t go back in time and undo all the damage that has been done by this cyber attack, but we can help other executives avoid stumbling over some common misconceptions that unknowingly increase cyber risk.

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Blog Feature

Executive Insights | Cyber Security

Answers to Cyber Security Questions: What to Do RIGHT NOW

By: Marty Kaufman
November 30th, 2020

If you missed the Cyber Security Q&A Panel Discussion that we held earlier this month, you missed out on something big. On November 6th, we had 56 business leaders join us for a live online event where experts answered burning questions submitted by our clients and local business leaders. The panelists represented multiple disciplines so that we could cover cyber security and cyber risk from many angles - IT, legal, crisis and reputation management, and insurance. Thank you to the Accent team for putting this event together, and to our panelists - Crystal Rockwood from Rockwood Communications Council, Brian Reider from BBK LLP, Glen Carlson from McGriff Insurance Services, and Peter O’Campo with Accent. Don Pierro from Empower Lab did a great job moderating.

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